In Italy, tourism is one of the most significant and vital industries. Italy likely was one of the first countries to develop tourism into what it is today. During the Roman Empire, international travel became very important. The day was dedicated to the study of Latin.
The word feria, which initially meant festival and came to mean vacation, first appeared in ancient Rome. The first mobile holiday away from one’s home was the Latin festival. Domestic tourism thrived in the Roman Empire’s heartland, attracting visitors from all over the empire, including the Mediterranean, North Africa, mainland Britain, and medieval towns in Italy.
Tourism in Italy, on the other hand, may have begun with gladiator battles in ancient Rome. The ceremonies grew in popularity over time, and thousands of people traveled to Italy to see these bloody battles. The Colosseum, which was also the main attraction, was always the venue for these events. People from all over the Roman Empire and Africa, Italy, and Rome flocked to Rome.
The games were intended to entertain both the wealthy and the familiar people. When the empire fell, Rome governed the growing Christianity and remained one of Europe’s most important religious centers and pilgrimage destinations. These pilgrimages were the origins of religious tourism as we know it today. In the 16th and early 17th centuries, the Renaissance was very popular, and many students came to Italy to study Italian architecture.
In the mid half of the 17th century, the beginning of the Grant Tour coincided with the peak of natural tourism in Italy. The most famous destination was thought to be Italy. The British visited most of Europe, most notably Italy, to study the architecture and culture of those countries. These students were accompanied by a mentor on their journey, which could last up to three years.
Although under Elizabeth I, travel for educational purposes was encouraged, although obtaining a special license to travel abroad was required. While the Grand Tour began as an educational experience, like the spas, it quickly evolved into a social event, with pleasure-seeking young men of leisure traveling to experience Europe’s competing cultures and social life. All the cities in Italy were a sight to behold in the 17th century, and it was the main attraction.
By 1840, however, when rail transportation was introduced and visiting Italy was no longer considered a privilege reserved for the wealthy, the first form of mass tourism had emerged. Venice and Sicily remained the most popular destinations. The first seaside resorts, such as those along the coast of Liguria. Those in the area of Venice, Tuscany’s coast, and the Amalfi coast became famous.
Grand hotels and vacation resorts began to spring up, and islands like Capri, Ischia, Procida, and Elba became increasingly popular, attracting wealthy foreigners and academics. By 1913, tourism had become a great opportunity, and there were about 80,000 British tourists because of the natural and historical characteristics of the region.
The Italian State Tourist Office was established in 1919 to collect data and information from drafting a legislative proposal that would aid in promoting domestic tourism while focusing on international tourism and the facilitation of various bank credit for hotels.
Italy remained popular until the late 1920s and early 1930s when the Great Depression and economic crisis made it impossible for many to visit. The country’s increasing political instability meant that fewer tourists came.
The political and economic uncertainty between the two worlds was the major reason for the first intervention of the Italian national government in the tourism industry, which occurred in 1929 due to the Great Depression. Following a significant drop in tourist numbers, tourism re-emerged in Italy as the Italian economic miracle raised living standards, and the popularity of Italian films brought new visitors.